My name is Diana Tarlig-Julich.
I love design, architecture, and art, and focusing on the essentials. Founding 54couture was my dream and the logical next step in my development. For over twenty years, as a project developer, founder, and consultant, I have been guided by aesthetics, the pursuit of perfection, and a desire to take responsibility.
Alongside my professional career, I have been committed to helping children without families for many years. Today, I have children living in my home – children to whom I have become a mother – who have different disabilities and need support. Some stay permanently, while others continue on their own paths.
From this connection between aesthetic passion and social responsibility, 54couture emerged: a place where art, exquisite design, and social responsibility converge. I curate and create works that defy conventional market mechanisms – objects that are not merely possessions but convey meaning, narratives, and emotional depth. Every artist I represent goes beyond their work and, along with a few collectors, supports my projects. Each piece is a statement.
Acquiring these works brings profound satisfaction: it honors artists, creatives, and craftsmanship while simultaneously enabling long-term social engagement. It also allows for the pleasure of cherishing something precious and consciously doing good. The proceeds secure the future of children with special needs, enabling them to lead self-determined, independent lives through our support.
True luxury lies in the balance between personal well-being and responsibility for others.
